CREATIVE DIRECTOR / MAKER
All work done in collaboration with the lovely and talented Kim Winderman
The footwear industry is a notoriously difficult world to break into, with established players dominating consumer mindspace. lululemon asked me to help them develop a unique visual language that carved our space for a new player in game.
Ad for the launch of lululemon footwear for Women.
Sophia Nahli Allison | director
In partnership with Droga5
Pip Cowley | Director
Miniac Films | Agency
Concept test-out.
Photographer: Thompson Chan
Jenna St. Martin | Photography
Magdalena Wosinska | Campaign Photography