CREATIVE DIRECTOR / MAKER
rebrand of adidas Boost midsole technology. 2018, In partnership with internal Brand Design team (Matt Locascio , Ed Baigrie and Chris Erickson)
Animations featured by Zolloc, Calango and motion capture by Brezinski Motion Design
rebrand of adidas Boost midsole technology. 2018, In partnership with internal Brand Design team (Matt Locascio , Ed Baigrie and Chris Erickson) Animations featured by Zolloc, Calango and motion capture by Brezinski Motion Design
Our team captured the process of imagining a new identity for Boost in book form to share with internal partners. We found this to be an effective way to educate internal stakeholders who often times never saw what actually goes into each project.
A film I directed for the re-launch of Boost. Made to play on oversized theatrical screens at the launch-zone of adidas’ flagship store in NYC. Shot entirely on Phantom, using over 10,000 individual Boost pellets with the help of from the talented Brian Brezinski.